Marketing ‘MADness’ grips VGSoM..

Students of VGSoM are gearing up to hit the ‘MADison Avenue’ this weekend. Yes, this is the name of the marketing and branding workshop being held at VGSoM on the 8^th and 9^th March ’08, coined after the Marketing and ADvertising club – the MAD Club of VGSoM. The club is actually a group of students dedicated to promoting activities and learning related to the ‘marketing’ function of management and its associated fields like branding, advertising etc.! MADison Avenue, which is planning to go global in its very first launch, will bring to its participants, a plethora of online events like quizzes and case study competitions which will be open to all corporates, B-school students as well as aspirants. Apart from these, there is also a workshop and lecture series on various issues related to branding which will invite eminent dignitaries from various corporate giants and brand leaders like Airtel, Cavin Kare, Cognizant, ITC Foods, Fortune Park Hotels, Pantaloons, Zee Sports and more, some of whom are also sponsoring this fiesta. Some of the other sponsors are Tata Mcgraw-Hill and Voltas. Also, PaGalGuy.com is the online media partner for the event.

Check out the all the MADness happening on MADison Avenue website.

Keep checking this space for more updates!!!