Brand it ! January 30, 2007
Posted by theginsoakedboy in Guest Lecture.trackback
The weekend of 20th and 21st Jan saw some hard-core gyan on the “Art and Science of Brands” by the pro Dr. Sunder M.P. – Group Manager, Brand and Communications – Infosys. Dr. Sunder has a PhD from Harvard Business School, under the legendary marketing guru of this era Dr. Philip Kotler.
From Brand perception to execution through case and M-plan discussions, moving towards rural marketing and touching base with IT marketing and the niches of brand hijack and cult brands, the 2 day workshop spanned the entire spectrum of Branding, with some great interactions, ideas and thoughts flowing across the space.
It ended with a fact-of-life statement by the Doc – “Never Talk in Absolutes in the field of Marketing”. Digest that!
Events @ VGSOM, IIT Kharagpur 
“Never Talk in Absolutes in the field of Marketing.”
And never trust any one, even your guts. How is that?
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thus that thing is maintained over here.
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