Marketing ‘MADness’ grips VGSoM.. March 5, 2008
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Students of VGSoM are gearing up to hit the ‘MADison Avenue’ this weekend. Yes, this is the name of the marketing and branding workshop being held at VGSoM on the 8th and 9th March ’08, coined after the Marketing and ADvertising club – the MAD Club of VGSoM. The club is actually a group of students dedicated to promoting activities and learning related to the ‘marketing’ function of management and its associated fields like branding, advertising etc.! MADison Avenue, which is planning to go global in its very first launch, will bring to its participants, a plethora of online events like quizzes and case study competitions which will be open to all corporates, B-school students as well as aspirants. Apart from these, there is also a workshop and lecture series on various issues related to branding which will invite eminent dignitaries from various corporate giants and brand leaders like Airtel, Cavin Kare, Cognizant, ITC Foods, Fortune Park Hotels, Pantaloons, Zee Sports and more, some of whom are also sponsoring this fiesta. Some of the other sponsors are Tata Mcgraw-Hill and Voltas. Also, PaGalGuy.com is the online media partner for the event.
Check out the all the MADness happening on MADison Avenue website.
Keep checking this space for more updates!!!
Business Excellence thorugh Value Addition February 15, 2008
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An engrossing talk was delivered on the afternoon of 12th February 2008 to the students of VGSOM, IIT Kharagpur by Mr. Siddhartha Dasgupta, Emeritus Quality Expert, Philips Electronics. He spoke to the gathering on “BUSINESS EXCELLENCE THROUGH VALUE ADDITION”. (more…)
Workshop on Globalization, Strategy and Leadership! February 12, 2008
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After MIT and Harvard, Partha Ghosh now at VGSOM..!
VGSOM students will soon have the privilege of taking leadership lessons from Mr. Partha S. Ghosh who is a world renowned strategist, consultant, author and the chairman of board of Boston Analytics. Mr. Ghosh, ex-partner of McKinsey & Co., will be delivering a lecture series at VGSOM, IIT Kharagpur from 14th to 17th Feb 2008 after having conducted the same at Harvard University and MIT, which will also be his first at an Indian B-School, on the issues of strategic problem solving, leadership and globalization. (more…)
Fresh MBAs, Just SHUT UP and LISTEN! February 12, 2008
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This was the succinct advice given to students at VGSoM by Mr. Radhakrishnan Nair, Chief of Corporate HR, Tata Steel. He said this while telling the students about his experience with fresh recruits under him all these years and advising on things to keep in mind before stepping into the corporate world. (more…)
Off the beaten track.. Hiking all the way….. February 12, 2008
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3 Days – 3 Nights full of Fun and Adventure..!!
For three gruelling, action-packed and fun-filled days, students of VGSOM, IIT Kharagpur got an opportunity to test their physical and mental limits and learnt to push themselves beyond it. John Buchan once said, “The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already.” The students of VGSOM learnt the art of eliciting this greatness at the TASF camp.
Turnaround Management- Crisis.. Survival.. Revival.. Renewal.. January 23, 2008
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Sharing decades of his diverse and rich experience with the budding managers was one of his ways of giving back to his Alma matter. Capt Mohan Ram, an ex-naval officer and a business veteran- the man behind the historic turnaround of TVS Motor Company, and an ex- IIT-Kgpian of the batch of 1953 returned to deliver lectures on “Structured Product Development” and “Turnaround Management”. A man in his 70s, he spoke at both sessions with such passion, enthusiasm and energy that we 20-somethings were totally awe-struck. A series of power packed lectures infused with a healthy dose of wit and humour with the help of anecdotes was truly stimulating.
Discount, Differentiate or Die! April 10, 2007
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A day in the life of a ‘glorified dukaandar’
The above headings give the essence of what the students of VGSOM learned from one of the experts of the Retail game on 31st March, 2007.
Mr. S.S. Sheikhawat, VP Marketing, RPG Retail Pvt. Ltd. delivered a truly enlightening guest lecture at the institute on the domain of ‘Retail Marketing’ along with excerpts from his own experience in the field of marketing in general. (more…)
Purvodaya – National Conclave @ VGSOM March 30, 2007
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With rich natural resources, an ample and able talent pool and carefully engineered industrialization,
Eastern India stands poised to take its place as an economic hub.
Vinod Gupta School of Management, IIT Kharagpur, has conceived a platform where policy-makers, corporate doyens, academicians and the student community can bring this grand vision to fruition.
PURVODAYA – National Conclave is where both the opportunities and obstacles that line this path can be explored.
While economic growth is important, it is imperative that the development process is all-inclusive and the spin-offs of the process trickle down to all sections of society. Several issues like striking a balance between agrarian and industrial interests, SEZ’s, need to be explored and debated to enable informed decision-making. It is such strategic, social and geo-political issues related to the development process that will be set before the galaxy of distinguished speakers at PURVODAYA.
The conclave would encompass vital sectors, which would play a prominent role in “Ascent of the East”. The program is divided into four sub-themes each focusing on a key area namely Mining & Manufacturing, Infrastructure, Service Industry and Sustainable Growth along with Manthan – The Panel Discussion.
Speakers who have confirmed participation (till date) include dignitaries like:
Mr. G. Ojha – Director Personnel, SAIL
Mr. Debasis Som – Managing Director, West Bengal Industrial Development Corporation
Mr. S.Shivram – Director, Deloitte
Prof. Prakash Apte – Director, IIMB
Mr. Sunil Mitra – Power Sect. West Bengal Government
Mr. Mundhra – Chairman and Managing Director, Simplex Infrastructure
Mr. Ambarish Dasgupta – Partner, PriceWaterhouseCooper
Mr. Vivekananda Pattanayak [IAS (Retd)] – Head, Bhubaneswar Stock Exchange
Padmashree Prof. G. C. Mitra
Mr. Suman Chattopadhyay – Editor, Kolkatta TV
Mr. N.K. Chaudhari – Ex-CEO Mittal Steel kazakhistan
Dr. A.K Chanda – Chairman, Kolkatta Port Trust
Mr. Kaushik Bhatacharya – IBM
Mr. Gautam Wahi – Asst. Commisioner, Indian Revenue Services
Dr. Y.P Saxena – VP, Ambuja Cement
In addition, the event also includes a challenging competition for students across the nations. Titled SARVUNNATI it aims to bring together the future leaders from different B-schools across the country to present their innovative ideas on various issues of the resurgent east.
PURVODAYA, we hope, will generate ideas that will leave their impression on the “sands of time” and give solution to those outstanding issues that act as roadblocks to the growth of the East.
PURVODAYA welcomes you to shape and share its vision for the Ascent of the East.
To know more about the event click here.
University of Nebraska, Omaha – Exchange Programme March 12, 2007
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Students and faculty from the University of Nebraska, Omaha (UNO) are in IIT Kharagpur in reciprocation of the visit by students of IIT Kharagpur’s Vinod Gupta School of Management to Omaha last year (to meet the Oracle of Ohama, Warren Buffet and to interact with students and faculty from UNO).
The students have spent a few days in India and are recording their thoughts online at http://unoindia.vox.com
More on the visit later …
Brand it ! January 30, 2007
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The weekend of 20th and 21st Jan saw some hard-core gyan on the “Art and Science of Brands” by the pro Dr. Sunder M.P. – Group Manager, Brand and Communications – Infosys. Dr. Sunder has a PhD from Harvard Business School, under the legendary marketing guru of this era Dr. Philip Kotler.
From Brand perception to execution through case and M-plan discussions, moving towards rural marketing and touching base with IT marketing and the niches of brand hijack and cult brands, the 2 day workshop spanned the entire spectrum of Branding, with some great interactions, ideas and thoughts flowing across the space.
It ended with a fact-of-life statement by the Doc – “Never Talk in Absolutes in the field of Marketing”. Digest that!
Events @ VGSOM, IIT Kharagpur 