Brand it ! January 30, 2007
Posted by theginsoakedboy in Guest Lecture.trackback
The weekend of 20th and 21st Jan saw some hard-core gyan on the “Art and Science of Brands” by the pro Dr. Sunder M.P. – Group Manager, Brand and Communications – Infosys. Dr. Sunder has a PhD from Harvard Business School, under the legendary marketing guru of this era Dr. Philip Kotler.
From Brand perception to execution through case and M-plan discussions, moving towards rural marketing and touching base with IT marketing and the niches of brand hijack and cult brands, the 2 day workshop spanned the entire spectrum of Branding, with some great interactions, ideas and thoughts flowing across the space.
It ended with a fact-of-life statement by the Doc – “Never Talk in Absolutes in the field of Marketing”. Digest that!
“Never Talk in Absolutes in the field of Marketing.”
And never trust any one, even your guts. How is that?